Chivas Regal and Bang & Olufsen: Videos, Parallax, Cinemagraph

The Challenge

To produce social media assets to help further drive awareness of an in-store promotion between Chivas Regal and Bang & Olufsen – where £10,000 worth of B&O products could be won with the purchase of a Chivas Regal bottle.
 
We were asked to focus on ‘at home consumption occasions’ that demonstrated a lifestyle moment where both Chivas Regal and B&O were key ingredients.
 
 

The solution

We came up with two creative concepts: The Friday Night Ritual and Press Play on the Weekend. 
 
Based on these concepts we created two slow motion videos, a cinemagraph, and a parallax photo.
 
 
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